Colors Music

Colors Music (formerly known as MTV India) is an Indian pay television channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of MTV and is owned by Viacom 18, a joint venture operation between MTV International owner ViacomCBS and Reliance Industries' TV18. Most of the programming on the channel is produced in Hindi. MTV India has its headquarters in Vile Parle in Mumbai.